Tags: Brief Essay On N CultureConcept Of Problem SolvingBusiness Budget Plan ExampleSample Business Plan For Internet CafeSampling Strategy DissertationProblem Solving StagesLewis Carroll Thesis Statement
Give the reader an idea of the experience of the other key people in the business.
The statement should be kept short and businesslike, probably no more than half a page.
It could be longer, depending on how complicated the use of funds may be, but the summary of a business plan, like the summary of a loan application, is generally no longer than one page.
It doesn't attempt to hold the reader's attention for an extended period of time, and this is important if you're presenting to a potential investor who will have other plans he or she will need to read as well.
If the business description is long and drawn-out, you'll lose the reader's attention, and possibly any chance of receiving the necessary funding for the project.
Be specific in showing how you will give your business a competitive edge.
For example, your business will be better because you will supply a full line of products; competitor A doesn't have a full line. Competitor C has the reputation for selling the best French fries in town; you're going to sell the best Thousand Island dressing.
Show how you will expand your business or be able to create something by using that money. A potential lender is going to want to know how successful you're going to be in this particular business.
Factors that support your claims for success can be mentioned briefly; they will be detailed later.
Market strategies are the result of a meticulous market analysis.
A market analysis forces the entrepreneur to become familiar with all aspects of the market so that the target market can be defined and the company can be positioned in order to garner its share of sales.