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The findings of this study indicate that both organisations have a hierarchical internal makeup, which is heavily based on policies, guidelines and top-down communication structures.Internal communication tools are deeply embedded in the communication culture of the organisations and it seems that employers use such tools with a different perspective and understanding than employees.Internal communication in Albanian public sector demonstrate certain problems with the most important the non-influence of organizational members in decision making process.
Employees’ opinion is essential in order to reach an objective conclusion.
For this reason qualitative research interviews was selected as the best possible media to reach the established goal.
The findings from this research suggest that although internal social media has great potential in creating a democratic environment, it can be considered as a supportive tool for democratic participation at best.
It can be concluded that internal social media cannot create a democratic culture, but it can help an already established democratic work environment to flourish by facilitating knowledge bases and connecting employees to a professional network. It may be consulted by you, provided you comply with the provisions of the Act and the following conditions of use: Any use you make of these documents or images must be for research or private study purposes only, and you may not make them available to any other person.
According to Grunig (2011), organisations are realising that employees are their most important competitive advantage, and effective communication helps unleash the talents and energies of their employees.
The literature review, which provides the theoretical perspectives upon which this study is based, comprises literature from a South African and international perspective.Among those the most commonly examined are: the distortion of information, information overload, feedback implementation, gatekeeping, etc.Another field of significant interest to investigate is the direction of communication.Yet, it is the actual complication of communication that makes it attractive for researchers to study.Organizational communication literature includes a diverse field of interest.This study presents qualitative research that investigates the impact of social media in the corporate environment by examining two case studies located in the corporate economic sector in Auckland, New Zealand.While recognising the challenges of democracy in the workplace, this research focuses on how social media can enable workplace democracy as well as participation within organisations.According to the interviews, communication is mainly centralized, therefore, employees do not participate in the decision making process.Additionally, communication is also hampered by several other reasons such as lack of constant feedback, lack of information technology equipment, non-participation and non-organization of trainings related to communication issues. An unpublished thesis submitted in partial fulfilment of the requirements of the degree of Master of International Communication, Unitec Institute of Technology. Workplace democracy and the role of social media in the contemporary corporate workplace.