One of the most recent and creative campaigns that should be mentioned is called #Know Your Lemons (Nedelman, 2017).
This image shows that contrary to the widespread belief, not only a lump can be a sign of cancer.
According to Beaumont, using this positive image is an effective and practical method of educating women because many of them find traditional education using graphic breast cancer images repelling (The Telegraph, 2017).
A British designer Corrine Beaumont who started the Worldwide Breast Cancer charity found a clever way to educate women on the most common breast cancer symptoms.
She used the picture of 12 lemons, each showing one sign of breast cancer, such as, for example, skin erosion, redness or heat, dimpling, growing vein, etc.