International Business Management Case Study With Solution

International Business Management Case Study With Solution-61
Most important, you will learn how to work toward consensus while tolerating legitimate differences of opinion.After completing a few case studies, you should find them an interesting and rewarding way to learn.A study conducted by in 2011 stated that international sales are no longer restricted to multinational organizations.

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Another study conducted by Linked In in collaboration with a market research firm TNS earlier this year showed that 81% of the 1000 SMBs interviewed in North America are using social media mainly as a marketing tool, and also for educational purposes and for deriving consumer insights.(Weiss, 2014) One of the perfect example which showcases how a SMB is benefitting from the internet is Amazon’s service where the company handles a third party seller’s backend operations like storage, customer service and fulfillment.

A third party business simply ships its inventory to Amazon and from there Amazon takes over and manages the complete backend fulfillment once an item is purchased.

Kim Glasscock, IT Solution Manager at Fossil Group selects IBM Order Management with AI for centralized omnichannel inventory management and order fulfillment, so they can connect customers with the products they want and nurture them into loyal brand ambassadors.

Bob Mc Adoo, Vice President, Worldwide Business Systems at Parker Hannifin, builds a single source of truth to give better visibility into inventory and orders across their global supply network — all with AI-powered insights from IBM Order Management.

Social media is playing a major role in bridging these cultural gaps.

According to the study, 58% of international small businesses use social media for connecting with their customers overseas.(Askin, 2011) Social Media adds trust to an international SMB and as compared to a MNC; they can add personal touches to the communication going out and can create a loyal customer base, hence increasing their presence and sales in a global market.

Some believe that small and medium businesses (SMB) can’t do well in the global arena and some believe that SMBs can do well; they just go unnoticed under the shadow of the big multinationals.

It’s definitely wrong to say that a SMB cannot go global.

Students commonly spend several hours preparing the solution for a case assigned for classroom discussion.

The time you spend working on case studies will be well spent because it will prepare you to confidently take on a position in agribusiness in which decision-making challenges face you each day.


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