One of London’s leading museums is using a measurement framework to align its communications objectives and increase awareness of its overall offer, as it faces challenges with a lack of visibility of a new site…White Ribbon Day is held annually and aims to end violence towards women, but the topic of domestic violence is so complex that it requires a more detailed view and sensitive analysis than low cost tools can provide…Reversing low public awareness of its work caring for the coast, and an all-time low public connection with the coastline, were two drivers behind a comprehensive measurement programme to ensure that the National Trust’s communications goals were being met…AS THE WORLD’S greatest museum of art and design, The Victoria and Albert Museum in London (V&A) exists to educate and inspire.
In common with other national British museums, entrance to the V&A has been free since 2001, so membership and ticketed exhibitions are essential for driving revenue.
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A measurement programme, allied to two outcome-based reports, allowed the charity to optimise its PR tactics and demonstrate its role in getting the right response from the Government…A highly flexible analysis programme allowed a global smartphone brand to develop its strategy to target key audiences efficiently, while reacting rapidly to the developing crisis around the launch of one of its flagship devices…White Ribbon Day is held annually and aims to end violence towards women, but the topic of domestic violence is so complex that it requires a more detailed view and sensitive analysis than low cost tools can provide…INCREASINGLY AWARE that the global debate surrounding diabetes, sugar and obesity was converging, the International Diabetes Federation knew it needed to engage outside of the diabetes ‘world’ and to stake its position in the media debate.
But how could the Federation build the strategic alliances and partnerships necessary to strengthen its impact…A successful communications campaign drove changes to parental purchasing habits, leading to significant reductions in the purchase of featured high-sugar product categories, and in children’s intake of sugar, one of the main causes of obesity in the UK…HOW the Tooth Fairy helped the UK’s largest healthcare company demonstrate the impact of PR on sales of a leading toothpaste brand, a breakthrough for the communications team, which is also now being used to inform many of the company’s investment decisions…The personal finance brand of a leading international bank faced specific communication challenges, including general negativity around the sector following the economic crisis.The authority encourages people to donate organs, blood, stem cells and tissues and ensures that a safe and adequate supply of blood and blood components is delivered to hospitals across England and North...The Stroke Association is a UK charity whose purpose is to prevent strokes and achieve life after stroke through providing services, campaigning, education and research.However, every pound spent on PR needs to be proven effective, so creative PR measurement and evaluation are critical…HOW CAN measurement support a global movement, which sees the business elite sleep under the stars on one of the longest and coldest nights of the year to raise awareness and funds for the homeless, ignite a new wave of philanthropy in South Africa and simultaneously drive social change…IMMIGRANTS FROM INDIA and Sri Lanka are one of the fastest growing ethnic groups in New South Wales (NSW), Australia.Women aged 50 to 74 are expected to account for further future growth in immigration, but this is the age group in which they are most susceptible to breast cancer.The V&A has large galleries devoted to temporary exhibitions and, in a...Consumer PR is crucial in shaping, shifting and sharing the National Trust’s story to retain and attract supporters.Learn how a unique collaborative research effort led to a concerted drive to engage the media and advertisers in bringing about a sea change in attitudes towards older people in Australia, including...A leading stroke charity had to persuade the UK Government to develop a new “stroke strategy”.Measurement and evaluation is increasingly the go-to communications discipline of choice of leading organisations – many of them globally-recognised brands – in guiding their public relations efforts, shaping future strategy and gauging reputation.This latest batch of case studies are edited versions of AMEC Gold Award winning entries and showcase the very best of measurement in action.