"The key to goal setting is to find ones big enough to inspire you but not big enough to collapse you," says Rohr. But if you get good at picking ones that [you can] accomplish, and then creating new ones, your confidence will increase." How to Write a Business Plan Outline: Your Elevator Speech Next up: Focusing on your outward message, explaining what problem or frustration your business solves.
"This is where you give the short answer to the question, 'What do you do?
"Whatever the speech is, it should also be aligned with your mission and goals," says Rohr.
How to Write a Business Plan Outline: The Financial Plan If you're using your business plan to attract investors, you'll need to get your money position straight, says Rohr, focusing on what you own and what you want to own.
"Focus on what you want to have happen in terms of what you want to spend money on and how much you want to bring in, including what you want in leftover profits," says Rohr, which helps you set your prices.
"Most people set prices based on what their competition does, which is a big mistake," she says."And it gives investors and bankers confidence that your plan isn't just to work 23 hours a day to pull off your vision." How to Write a Business Plan Outline: The Top Projects List This is the section where you need to list five projects that will help your new business start moving in the direction of fulfilling its mission and goals, says Rohr."The difference between a to-do item and a project is that a project has many to-dos associated with it," she says. Writing an operations manual for how someone can answer the phone at your business is a project.I don't care what they are, but they should focus on solving a problem or capitalizing on an opportunity." Rohr also suggests making a mix of easier and harder projects so that you can build confidence by making progress.If you have employees or contractors, "don't forget to assign names to each project to define who is responsible for it," says Rohr."That 0 bill hasn't moved in years." The point, of course, is that most entrepreneurs turn into novelists when it comes to writing their mission statement.Rohr says that you should be able to write yours in a maximum of 25 words and ideally in eight."The primary purpose of a business plan is to help you gain clarity and hold yourself accountable for moving in the direction of what you want," she says."The secondary purpose is to attract investors, or get a loan, or get buy-in from your spouse, partner, parent, kid, team members, or whomever."But you need to take action—especially if you want to land investors.They want to see how you plan to get potential customers to reach in your direction." How to Write a Business Plan Outline: The Org Chart Even if you plan on running a sole proprietorship, you still won't be able to do everything involved in running your business by yourself, whether that might be setting up your website or preparing for tax season, says Rohr.