Ethnocentrism And Cultural Relativism Essay

Ethnocentrism And Cultural Relativism Essay-71
Ethical relativism is a viewpoint where there is the belief that morality is dependent on the norms of a culture that practice it; thus, this society determines whether the actions of individuals in morally right or wrong (Ulin 803).Those who propagate this theory believe that nothing can be said to be.......Cross cultural ethical differences have significant impacts on marketing.

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Therefore, business leaders and executives should critically evaluate their business circumstances, especially for those involving specific cross-cultural situations, in order to avoid applying ethnocentrism, which may jeopardize the business transactions.

For instance, one of the parties to the business contract may pull away if he or she feels considered as a junior partner to the contract due to his or her culture or religion (Egger, 2008).

The gifts however require careful choice to avoid influencing the decisions of the recipient.

In such cases, the gift is considered as a bribe, which may break the business ties.

In USA, bribes are considered unlawful, but in some parts of china they are part of the business process.

The market penetration may require breaking the law by giving some bribes.

hiring an interpreter to mediate between them during a business transaction (Guffey, Rhodes & Rogin, 2008).

International business ethics refers to the standardized cord of ethics or norms that guides the conduct of transacting businesses in an international field. Inserts His/her Inserts Inserts Grade (08, 04, Cultural Relativism and Ethical ivism Introduction The search for morals or ethics, or more simply of right and wrong, is not new in this world.

The debate about ethics and morals dates back to early Greek philosophers.


Comments Ethnocentrism And Cultural Relativism Essay

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