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Structure: Anthology Abstract Table of content - RESEARCH OF METHODOLOGY (3.1) Research Framework / conceptual framework.(3.1.1) Primary Data: Potential customer survey, company data.At the sametime, more new brands come into the market, as a result, it enlarged the industry’s competition,and on the other hand, it illustrated the milk tea market’s broad prospect.
Dissertation prior to this date are available in hard copy format from the Marketing Departments administration office.
The ubiquity of the smartphone has proven disruptive.
Analyticalmodels like PEST， Porter’s five forces competitive model and SWOT analysis method havebeen used to research Youmo milk tea’s internal and external environment and its advantagesand disadvantages， the results of which have been a good preparation for Youmo milk tea’smarketing strategy formulation.
Finally， it made the market position of Youmo milk tea clear.
The relevance of this medium can be observed through time spent on mobile media, google mobile search numbers, and direct and indirect sales generated by mobile devices.
Consumer expectations of firms have likewise increased, and there is now an anticipation of readily reliable, responsive, and personalized services to support consumers’ everyday activities whenever they need it.
b.) Market structure analysis c.) Competitor situation. (3.2) Research Hypothesis (3.3) Statistical Method (3.4) Method of Data Collection (3.5) Conceptual framework: or a.) Research Framework. (4.3) Reliability and validity of questionnaire (If you do questionnaire) (4.4) Existing market analysis (4.5) Potential market forecast (4.6) Worked strategy suggestion. Reference/bibliography Guide Overall: Dissertation is far more ANALYTICAL than a plan, still based on facts and statistical data.
d.) Customer buyer behavior analysis.' e.) Market demand forecast. b.) Research Hyperthesis c.) Statistical Model e.) Method of Data Collecting. - conclusion and suggestion (4.1) Research finding and suggestion. (4.3) Research Contribution (4.4) Research Limited. Therefore, avoid making a conclusion or description according to your judgment only, verify your thoughts with STATISTICS PROOF and ANALYSIS.
The range of topics in marketing is very wide and there is no point in limiting yourself to any lists of suggestions.
Try to generate your own topic by contemplating about the latest trends and developments and remembering the most popular marketing concepts that are being discussed.