Developing Business Plan

The scope of business development can be wide ranging and vary a lot from organization to organization.Consider the model of how professional services organizations get new business shown in Figure 1. 3 stages of the marketing funnel The first two stages of the model, Attracting Prospects and Build Engagement, are traditional marketing functions.Business development (BD) is the process that is used to identify, nurture and acquire new clients and business opportunities to drive growth and profitability.

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Presumably this is done because the organization believes that the BD designation avoids some possible stigma associated with sales.

Nowhere is this practice more prevalent than in professional services.

You are required to provide both historical and prospective financial information, including income statements and cash flow statements for each year your business has been operating (three to five years typically), and you will need to present your expectations for the future and any anticipated income.

Any available collateral should also be listed, as it may be a factor when you attempt to qualify for funding. This should be included at the beginning of your business plan, but should be written last.

Your business development strategy can be key to the success or failure of your firm.

In this post, we’ll explore how to create a strategy and associated plan that can propel an individual, a practice or an entire firm to new levels of growth and profitability.

Business development is a broader term that encompasses many activities beyond the sales function.

And while there is some overlap, most traditional BD roles are only lightly involved in closing new clients. This is not too surprising because many people who are clearly in sales have taken to using the title of Business Developer.

A business plan is an important factor in successfully creating a business, and is often an essential part of qualifying for funding.

Business plans are written documents that describe and analyze your business, and provide detailed information about your short and long-term goals, your strategies for achieving those goals, and your company’s strengths and weaknesses as they relate to your market. This section of your plan should be used to discuss what product or service you are selling, and should detail what benefits your product offers to potential customers. If you are starting a retail business, be certain to include information on the location of your business and on the area demographics.


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