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A mission statement is your business’ reason for existing. it’s about They should be rallying cries around which the heart and soul of your business turn. Don’t worry about making your company history a dense narrative.Instead, write it like you would a profile: Then, translate that list into one or two paragraphs (see below). These goals must be SMART: specific, measurable, achievable, realistic and time-bound. When your objectives aren’t clearly defined, it’s hard for employees and team members to work towards a common purpose.
It communicates who you are, what you plan to do, and how you plan to do it. But, bear in mind, a business idea is will not invest in a startup or small business without a solid, written plan.
Investors want to know you have product-market fit, a solid team in place, and scalability—which is the ability to grow sales volume without proportional growth in headcount and fixed costs.
Landscape Inc.’s mission is to change the face of our city through sustainable landscaping and help you create the outdoor living space of your dreams.
Founded in 2019 by sisters Sherry and Shelly Smith, we have over 25 years of combined landscape-architecture experience.
Whether you’re a founder, a new owner, or just beginning to think about starting a business … Especially for small or growing companies: In this post, we’ll cover everything you need to write a successful business plan and turn your idea into a reality.
Amidst that rush, the idea of writing a business plan—much less following a business plan template—often feels time-consuming and intimidating. It’s more than the old cliche, “A failure to plan is a plan to fail.” In fact, a wealth of data now exists on the difference a written business plan makes.Spend some time thinking about what sets you apart.If your idea is truly novel, be prepared to explain the customer pain points you see your business solving.Market research indicates an increasing number of wealthy consumers in Cleveland are interested in landscape architecture based on sustainable design. Currently, only two exist—neither of which focuses on eco-friendly planning nor are certified by green organizations. provides a premium, sustainable service for customers with disposable incomes, large yards, and a love of nature.Within a business plan, your company description contains three elements: (1) mission statement, (2) history, and (3) objectives. Think about what motivates you, what causes and experiences led you to start the business, the problems you solve, the wider social issues you care about, and more.The next step is to outline your ideal customer as well as the actual and potential size of your market.Target markets—also known as personas—identify demographic information like: If your target market is too broad, it can be a red light for investors.Within Cleveland’s residential landscaping market, there are only two high-end architectural competitors: (1) Yard Makers and (2) Design Your Landscape.All other businesses focus solely on either industrial projects or residential maintenance.The idea of carving out enough time to learn about every potential competitor you have may sound overwhelming, but it can be extremely useful.Answer these additional questions after you’ve identified your most significant competitors: If you haven’t done your homework, those investors will see right through you.