Celebrity Endorsement Dissertation

Celebrity Endorsement Dissertation-13
INTRODUCTION: The Author was always interested in Hollywood and the glamour world, so the idea of using celebrities from the sports world as well as the entertainment industry has always intrigued him.This is the main motivating factor for doing this research.I am currently a final year student and would really appreciate it if any females between 18-25 years old or 35 would spare a few minutes and kindly fill in my questionnaire?

Celebrity Endorsement Dissertation What Problem Solving

a product endorsed by one celebrity) and multiple celebrity ads (i.e. The data will be then analyzed on the basis of percentage of respondents in accordance with these variables such as gender, age, educational background etc.This information will be presented in the form of graphs, for better clarification the same is depicted in the figure below: Figure 1: Factors taken into consideration while selecting a celebrity for endorsing a given brand / product: The rating will be shown on the x axis while the attributes will be shown on the Y axis.The numbers 1 to 9 indicate the attributes mentioned above, which are taken into consideration by marketers while endorsing a product.Their decision strategy may ...probably watch television for 1550 hours, spend approximately 1160 hours in listening to radio programs and nearly 290 hours are spent in reading newspapers, magazines and blogs (Eastman, 2003).This level of interaction with media confirms the reliance of the audience on the information provided on these mediums.involvement of celebrities for endorsing products / brands, or services.Thus, I wanted to explore the influence of such a promotional marketing strategy, in influencing the consumers in making their purchase decision; and to assess whether the consumers are really motivated to buy a product if it is endorsed by their favourite celebrity.Furthermore, I was interested in exploring and......? Evaluating the Financial Impact of Branding Using Trademarks: A Framework and Empirical Evidence. Retrieved from Summary This journal gives a candid evaluation of the impact of executing branding activities using high profile trademarks. The Use of Celebrity Endorsement as Marketing Communication Strategy by Turkish Airlines.Celebrity Endorsement Annotated Bibliography: Celebrity Endorsement Krasnikov, A., Mishra, S. It focuses on the reasons why most institutions are adopting the use of a strong brand name or celebrities and trademarks to execute their product advertisement. [pdf] International Journal of Academic Research in Business and Social Sciences.An Enquiry into the Efficiency of Celebrity Endorsement as a Marketing Communication Strategy in Modern Day Society Introduction: Commercial organizations have historically sought to seek attention of their customers through the use of attractive and innovative marketing techniques.In the contemporary world characterized by ever increasing competition to secure a substantial market share, marketers across the globe use eye-catching tactics to generate curiosity among the consumers and increase their brand awareness.


Comments Celebrity Endorsement Dissertation

  • How does celebrity endorsement affect consumers' perception on brand.

    Celebrity endorsement is an agreement between an individual who enjoys public recognition a celebrity and an entity e.g. a brand to use the celebrity for the purpose of promoting the entity” Bergkvist, & Zhou, 2016, p. 644. Previous research shows that celebrity endorsement has an impact on advertising…

  • Dissertation On Celebrity Endorsement

    Dissertation on celebrity endorsement 2 To examine the effect of celebrity endorsement in advertisement on consumer habits 2.0 Thesis Statement The exploration of this topic is motivated by several factors. It seeks to examine whether celebrity endorsement in advertisements works and how it works.…


    An enquiry into the efficiency of celebrity endorsement as a marketing communications strategy in modern society Findings, Analysis and Discussion As stated in the previous chapter i.e. Methodology personal interviews, of a focus group comprising of 10 people, were carried out to collect data…


    CELEBRITY ENDORSEMENTS AND ADVERTISING EFFECTIVENESS THE IMPORTANCE OF VALUE CONGRUENCE by EDA GUREL ATAY A DISSERTATION Presented to the Department of Marketing and the Graduate School of the University of Oregon in partial fulfillment of the requirements for the degree of Doctor of Philosophy June 2011…

  • Celebrity Endorsement And Its Impact On Sales A Research Analysis.

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    In the celebrity endorsement context, the theory explains that both the endorsed product and the celebrity support represent the units which are related to the other units based on the experiences of the consumers with the endorser or the product.…

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    The impact of celebrity endorsements on the buying behavior of Rowan University students age 18-24 Reginald Esangbedo Let us know how access to this document benefits you - share your thoughts on our feedback form. Follow this and additional works athttps//rdw.rowan.edu/etd Part of thePublic Relations and Advertising Commons…

  • Celebrity Endorsements Dissertation. Celebrity Endorsements Proposal

    The use of celebrity endorsement in marketing is not a new phenomenon. Celebrities have been used to endorse brands or product for more than 50 years. The Old Poland company, first used a testimonial about the company by Rev. J. K. Chase of Rummney, New Hampshire, in an advertisement which was published in 1864 Kaikati 1987, Pajvani 2005.…

  • Consumer Attitude towards Celebrity Endorsements on Social Media

    Celebrity endorsements on social media in the proposed model. The findings of this research will be useful to marketers as it will aid them in their selection of celebrity endorsers by stating the important characteristics that the celebrity must possess and also determine if the celebrity endorsements are worth investing in. Finally, this research…

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