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If alarm bells are starting to ring at the mention of rhetoric, quiet them. Phrases like “pure rhetoric” or “empty rhetoric” are often used to suggest that an utterance lacks substance or integrity, or is somehow dishonest or insincere.And those are the last things you want your reader to take away from reading your essay!Sure, you’ll tell your potential customers about the balcony that leads off the master bedroom, the distance to the beach, and the amenities of the town in which the properties are located.
An essay conclusion needs to use rhetoric to emotionally connect with the reader in some way.
And this is done through the use of certain language and the way the information is presented.
"How you phrase, structure, and present arguments in your essay conclusion can make the difference between winning over a sceptical audience and leaving them unmoved – which could easily make a difference to your overall grade." So what does all this have to do with how you conclude an essay?
This can all seem a bit abstract when we’re dealing with essay writing, so let’s try an analogy.
And it’s true you’re likely to find all of these somewhere in the conclusion of an essay.
"Words and phrases like 'recap', 'summary' and 'restatement of your thesis' don't accurately describe what an essay conclusion is.But rhetoric is one of the oldest scholarly disciplines in the world.In Classical societies – and in fact right up to the beginning of the twentieth century – it was considered one of the most important disciplines throughout Western society.The conclusion to an essay is the most purely rhetorical part of the entire piece.By “rhetorical”, we mean a conclusion’s (and indeed the entire essay’s) ability to convince or persuade the reader of certain outlooks or arguments.The fact that it’s acquired something of a bad name over the last hundred years or so doesn’t mean it’s not still the foundation of good writing. Both could make an identical set of arguments with the same supporting evidence and elicit entirely different responses in their readers.More importantly, your rhetorical skills can make a huge difference to whether your reader actually buys your argument. It’s true that the excessive use of rhetorical flourishes can rub your reader up the wrong way.Even if they can afford it, they’re unclear if it would be a good investment.To convince the members of your audience that they want to buy one of your properties, you’re going to have to conduct quite a detailed pitch.A conclusion is so much more, and a lot hinges on how well it is done." But none of the phrases above fully grasp the function of an essay conclusion.In fact, taking any one of them to be entirely synonymous with an essay conclusion is likely to lead you down the path towards writing bad essay conclusions, or at least missed-opportunity conclusions – conclusions that don’t take full advantage of their place at the end of the essay to fulfil their rhetorical potential.