Business Planning Strategy

Business Planning Strategy-37
The business description usually begins with a short description of the industry.

The business description usually begins with a short description of the industry.When describing the industry, discuss the present outlook as well as future possibilities.

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You don't have to write 25 pages on why your business will be profitable.

Be specific in showing how you will give your business a competitive edge.

For example, your business will be better because you will supply a full line of products; competitor A doesn't have a full line. Competitor C has the reputation for selling the best French fries in town; you're going to sell the best Thousand Island dressing.

Give the reader an idea of the experience of the other key people in the business.

They'll want to know what suppliers or experts you've spoken to about your business and their response to your idea.

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