The shoe giant Zappos has built its reputation by providing excellent customer service. When consumers know they can get a product repaired under a service guarantee or return a faulty product for a refund, they’re often more likely to buy it over otherwise superior competitors offering less powerful warranties.JJB offers a broad range of coffee and espresso products, all from high quality Columbian grown imported coffee beans.
The product description section is where you do that.
In this section, you'll describe your product in terms of several characteristics, including cost, features, distribution, target market, competition and production concerns.
Get out there and patent it, market it and sell it before someone comes along and steals your thunder.
You can also utilize technology to build upon products or services you already provide, such as an app. These are components of service that have become increasingly important, particularly for high-technology products. At its most extreme, reputation can literally keep you in business, as is the case with many companies, such as IBM and Wal Mart, whose well-developed reputations have tided them over in hard times. Your knowledge and the means you have of imparting that to customers is an important part of your total offering. We’ve done thousands of installations like yours, and there’s no doubt we can make this one work as well.” Nothing could be more soothing to a skeptical sales prospect than to learn that the seller has vast experience at what he’s doing. If you can offer overnight shipping, on-site service or 24/7 availability, it can turn an otherwise unremarkable product or service into a very attractive one. There’s a reason Peyton Manning makes millions of dollars a year from endorsements.
In your business plan you will describe the different types of products or services offered and provide a brief description of each, including costs and patent or copyright information.
However, before you can discuss your products and services, you must clearly explain the product line or list of services.
In fact, if you can’t offer some combination of features that sets you apart, you’ll have difficulty writing a convincing plan. Conversely, high-priced products may appeal to many markets for their better-quality, high-end value.
People with discerning tastes want quality and don't buy based solely on price points, so saving money isn't always the issue. People buy products to help them expedite a process.
Here are the things you'll want to consider when creating the product section of your business plan that will help grab your readers' attention: Features.
If your product is faster, bigger or smaller, or comes in more colors, sizes and configurations than others on the market, you have a powerful selling strength. If you can position yourself as the low-cost provider (and make money at these rock-bottom prices), you have a powerful selling advantage.