This is important in order to keep your branding consistent.Choose a good-sized, easy-to-read font, and color to offset your subheads. That way people can read it quickly without having to go over every word.
The purpose of a business case study is to make your prospects feel more comfortable with working with you.
The fact that you solved a related issue for a customer very much like them will provide comfort and offer ideas.
Possible categorizations could include industry, company size, or technology.
If you hope to find more clients within the same industry, providing a case study of a similar company is a great way to build a niche market.
You should provide a clear path so the case studies are accessible.
You can also categorize your business case studies to make them easier to locate.
Business case studies allow a potential customer to understand how your company can help someone like them.
When you pick a client to highlight in your business case study, your prospects can see another company who is similar in size, focus, industry, or other characteristics.
It also serves as a customer testimonial from an existing client, which is a solid stamp of endorsement about your capabilities.
Your business case studies can also include benefits such as return on investment, cost savings or other metrics that prospects want to see. Take advantage of your customer success story by documenting the situation and solution in a business case study, and placing it on your website.