Advocare Business Plan

Advocare Business Plan-67
These new members, many of whom are drawn to the business' strong religious culture or convinced of its credibility by its ties to the sports world, infuse the company with new funds -- money that ultimately flows up to the powerful people who walk the stage at Success School.Chavez, who lives in Sierra Vista, Arizona, sat in the crowd when Brees spoke three years ago.

As well as strategic governance, the Board works closely with the team at Advocare to facilitate special projects and events, and actively engages team members in strategic planning.

ne weekend in early 2013, thousands of people trekked to the Fort Worth Convention Center in Texas, gathering to celebrate a company that promised to liberate them from the drudgery of their 9-to-5 lives.

He had hosted innumerable parties in his living room, handing out samples to reluctant attendees, and printed business cards with Brees' face on them.

He barely broke even -- but he kept at it, convinced that someday he would be the one on Advo Care's stage."You're always chasing the dream," he says.

"And it never comes."Advo Care, Drew Brees: Selling A Dream? ADVOCARE IS HEADQUARTERED in a sleepy office park in Plano, Texas, in a nondescript building with tinted windows.

With Saints quarterback Drew Brees and other athletes leading the way, Advo Care is using its sports ties to build a nutrition empire. In the lobby, just inside the front door, the company has installed a bust of its founder, Charlie Ragus.

In reality, only a tiny fraction of Advo Care members earn anything close to a modest income, even as they're pressured by higher-ranking distributors to keep buying inventory.

"They plant the seed that you're gonna make money -- life-changing money," says Gabriel Chavez, who joined in 2010.

"He loved this industry and was very passionate about having quality nutrition personally, and he just thought it was a real need for our country."Advo Care is a company that sells energy drinks, shakes and supplements directly to consumers, via a model called multilevel marketing.

Salespeople are recruited to sell the products, and then encouraged -- and financially incentivized -- to recruit others to sell them as well.


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